Geraint Howells is Executive Dean for Business, Public Policy and Law at the National University of Ireland (NUI) Galway. Previously he was Professor of Commercial Law and Associate Dean in Humanities for Internationalisation at Manchester University, where he remains a Visiting Professor. He has been Dean of Law at the City University of Hong Kong and Head of the Law Schools in Manchester and Lancaster. His first chair was at Sheffield. He was called to the bar in 2002 through a special route for distinguished academics and was awarded an LLD in 2014. He has published extensively on consumer law, product liability and European private law and was a member of the Acquis Group developing common principles of European contract law and tort law. A former President of the International Association of Consumer Law, he edited the Consumer Law Journal for many years, is on the editorial board of the Journal of Consumer Policy and is Series Editor for Routledge’s Markets and Law series. He has undertaken extensive consultancy for government, the EU and NGOs.